This Macy's Watch add is terrible. It is visually crowded and the principal product is unclearly depicted. The text is difficult to read and you dont get a feel for the concept of the slogan in fine print. Its irrelevant. It cheapens the Macy's name and when I see it I see mediocracy not only in product but customer service.
This Tiffany's ad is tried and true to the Tiffany & Co Brand. Its clear, simple and classic. The product is depicted clearly and you can see the quality. This ad is straight forward in the advertisement of their new watch collection. The visual simplicity and touch of that famous blue makes this ad alluring and wanting to see what that little blue box has in store. That is why Tiffany's & Co is associated with classic, fine quality goods for many so many generations. This reminds me of the best advice I got from my high school teacher was K.I.S.S. KEEP IT SIMPLE STUPID. This ad is simplistically sophisticated!
I absolutely agree with you on both the ads. Perhaps if the Macy's ad used less watches, and kept them within the same color scheme as opposed to mixing it as they had done it could have been easier. It looks like they carried it out with no design intended other then to showcase every watch possible.
ReplyDeleteThat advice from your teacher is actually really helpful too, for someone like me who has no experience with type. Thanks for sharing it!
These are a good choice of advertisements and they certainly added some conversation - thanks angela
ReplyDeleteMaia,
ReplyDeleteyour roughs were really great. Here is a list of the information, hierarchy and the proximity of the objects on the page. You are intelligent and enthusiastic - I am looking forward to working with you.
1. Macys in more important than watches – they are just showcasing what they have.
Hierarchy – actually works well with the logo in the center of the bottom can you place it somewhere else and get the same result?
2. proximity of the "believe" with the macy's logo is connecting and overlapping - good conceptually
Design fundamentals
3. slogan need to be close in proximity to
4. Watches
5. collection of 2010.
I think you could change the size of the watches and look at repition to get some continuity. I am sure the eye is meant to flow down the page.
All sounds a little confusing. Hope you understand a bit
angela