Sunday, May 15, 2011

3 teasers for W magazine DIGITAL ROUGHS




My target market is middle class urban professional woman single and married. I decided to play on the green and have a more holistic approach to my teasers. Holistic is tres chic and I decided to place my teasers in W magazine. Here are the digital roughs I have so far for my teasers.

CLEAN GREEN RADIOACTIVE FREE PAWS !!!!!!!!!!!!!!!!!

After many hours behind my mac pro I got frustrated because all my roughs and everything i have worked on so far  was really ugly or I just plain hated it . Days of freaking out led me to realize  I hated my slogan so I changed it to the one I originally wanted to use. I cleaned up the slogan so it rolls off the tongue. " CLEAN GREEN RADIOACTIVE FREE PAWS"

Sunday, May 1, 2011

Woof !

"React not Reactive"
"Paws and Think"  

" NSK: is the only way to protect your pup from fallout day" 
"Keeping radiation away so your pets can still play" 
"Paws on radiation with NSK"
"Give your canine a clean life today NSK is the only way" 
"Clean Paws, Green Paws & Radiation Free Paws" 
"Safety and surety you can trust to protect your mutt" 
"Woof, the love that binds us" 
"Is this what i get from ruining the Johnsons back yard?" 
"They didn't teach us this in obedience school!" 
"we all love hot dogs corn dogs even sausage dogs. but no one wants an atomic dog!".  

Saturday, April 30, 2011

Nuclear Family Do Over!

Dog-canine-pooch-bow-wow-man's best friend- mutt-companion- child-family

Nuclear family- nucleus-center-atom-molecule-glue-bind-connect-relative

Protect-defend-safeguard-surety-PRESERVE-guard-watch over- shelter

Love- affection- doting- CARE-safekeeping

Heart-loyal-faithful-true-trusted-reliable- dutiful

Strength-vigor-force-health- MIGHT-MIGHTY-Powerful 

Fallout-detached-come apart-fight 

Fight-combat- counter-strike- withstand-halt-PREVENT- stop- halt-terminate-eradicate 

















Tuesday, April 26, 2011

Target Market

Target market is middle class dog owners. Wholesalers would be pet stores, dog boutiques and veterinarians and groomers. Intent of this campaign is to inform, and pursued dog owners that they need a Nuclear Survival Kit to safeguard man's best friend.

Hierarchy:
* Slogan
* Website
 *Economic
* For Human and Pet use
* About the product
* Company Information