Target market is middle class dog owners. Wholesalers would be pet stores, dog boutiques and veterinarians and groomers. Intent of this campaign is to inform, and pursued dog owners that they need a Nuclear Survival Kit to safeguard man's best friend.
Hierarchy:
* Slogan
* Website
*Economic
* For Human and Pet use
* About the product
* Company Information
The comments for the Freak show!
ReplyDeleteGREAT PICTURES WHERE IS YOUR ADVERTISEMENT, ROUGHS AND DESIGNS?
Content / Idea: Maia you have so much potential and it is good to see you back on track!! Now I Think the advertisement is good but I know you have only gone ½ the way. It was pointed out about the lack of clarity with the snake and some great comments about use of color or keeping the head real and the rest posterized. Now the design at the top works and I think the $5 was good But it needs a great deal of work. The sentences could have been placed in the line of the ray but should be a pattern or texture – enlarge the letters etc. make them a part of the graphic not just plopped in. The bending down the bottom could be better integrated so that it really reflects the shape of the snake – even a shadow or some shape like the Venice beach up the top. Not good text at the bottom.
Presentation / Technique mark on the side